about the project

RUDE FÆNIX is our shared design project, a platform where we continuously explore contemporary jewelry made from reborn materials.

We created the brand as a way to take an idea through the entire process ourselves. By developing everything in-house, from the jewelry itself to the visual identity, packaging, website and communication, we can explore how each part contributes to the same idea.

The project challenges how value is perceived in fashion by exploring the relationship between conventional and recycled materials. Rather than treating sustainability as an add-on, it becomes part of the design process from the beginning.