about the project

RUDE FÆNIX is our shared design project, a platform where we continuously explore contemporary jewelry made from reborn materials.

We created the brand to design every touchpoint ourselves. By developing everything in-house, from the jewelry itself to the visual identity, packaging, website, and communication, we can ensure that every decision supports the same idea.

The project challenges how value is perceived in fashion by exploring the relationship between conventional and recycled materials. Rather than treating sustainability as an add-on, it becomes an integrated part of the design process from the very beginning.

Our work spans the entire creative journey, including product design, prototyping, visual identity, packaging design, website design, photography, film, content strategy, social media, laser cutting, and jewelry assembly.

An ongoing project where product design, branding, digital design, and storytelling come together in one continuous process.